Pedego Electric Bikes

Pedego Electric Bikes

Pedego Electric Bikes

Branding and merchandise for an electric bike company

Branding and merchandise for an electric bike company

Branding and merchandise for an electric bike company

A mockup of an iPhone placed on a chair's back
A mockup of an iPhone placed on a chair's back

Objective:

Unify an exciting, but disjointed brand, and provide clear branding merchandise and ecommerce deliverables for the company and individual store owners.

Results:

Doubled the owned stores from 30 to 60, increased the product line from 8 to 13 bikes, completely refreshed packaging, templates, website and a new merchandise line.

My Role:

Lead Designer

Year:

2015-18

Service Provided:

Branding, Print Design, Web Design

After eight months of design and development work, the app was launched, and the results have been impressive. User engagement has increased by 30%, with an average of 15% more time spent on the app by users. Additionally, the team has reported a 20% increase in app downloads and a 25% increase in in-app purchases.